Partner with BreedTools
Google Analytics 4, last 28 days. Monthly traffic has roughly doubled over the past quarter.
Who We Reach
Active breeders with a litter on the calendar
BreedTools is a working toolkit, not a casual pet blog. The people here are timing breedings, counting down whelping dates, and weighing newborn puppies — which means they arrive with a specific job to do and specific things to buy.
Roughly two-thirds of the audience is in the United States, and the categories they spend in are predictable: health testing before a breeding, supplies before a whelping, food and equipment as a litter grows.
DNA & health testing
Genetic panels, hip and elbow certifications, progesterone testing.
Premium food & supplements
Performance and puppy formulas, milk replacer, prenatal supplements.
Whelping & nursery supplies
Whelping kits, heat sources, gram scales, incubators, ID bands.
Crates & equipment
Whelping boxes, crates, pens, grooming and transport gear.
Why Breeders Convert
Purchases driven by necessity, not browsing
A breeder with a litter due in three weeks is not window shopping. They need a gram scale, milk replacer, and a heat source before the first puppy arrives — and they are on this site precisely because they are preparing. That deadline-driven intent is what makes this audience convert: the research happens here, and the purchase follows quickly.
What We Offer
Placements where the work happens
Sponsored tool placements
Placements inside our 43 free tools — including the whelping date and progesterone-timing calculators breeders use at the exact moment they are planning a litter.
Product placements in checklists
Named product slots in working checklists like the whelping supplies checklist — shown while a breeder is literally assembling a shopping list.
In-article placements
Contextual placements across 62 in-depth articles and 109 breed guides covering pregnancy, whelping, puppy rearing, and health.
Every placement is clearly disclosed to readers, and editorial independence is non-negotiable — see our affiliate disclosure for how sponsored and affiliate content is labeled.
Work with BreedTools
Tell us what you sell and who it is for — we will suggest the placements that fit. Media kit details, audience breakdowns, and rates available on request.