Puppy Price Calculator by Breed
What should you charge for your puppies? This calculator gives you a data-driven price range based on your breed, placement type, region, and the quality you bring to the table.
Pricing too low signals lower quality. Pricing too high without the health testing and titles to back it up drives serious buyers elsewhere. This tool helps you find the sweet spot.
Know your costs first? Use the litter cost calculator to find your break-even price, then come back here to see what the market supports.
1. Select your breed
2. Placement type
How will the puppy be sold? Pet homes are priced lower, breeding rights higher, and show prospects command the most.
3. Your region
Puppy prices vary significantly by location. Urban and high-cost-of-living areas support higher pricing.
4. Quality factors
5. Your waitlist
A long waitlist means demand exceeds supply — you can price accordingly.
6. Litter details (optional)
Add your expected litter size and total costs to see revenue and profit estimates.
Select a breed above to see estimated puppy pricing.
Pricing your puppies — what experienced breeders know
Start with your costs, not the market
Before looking at what others charge, calculate what this litter actually cost you. Health testing, stud fee, vet care, whelping supplies, puppy vaccinations, food, advertising, and your time. Your break-even price is the absolute floor. If the market won't support a price above your costs, that's important information.
Health testing pays for itself in pricing power
Breeders who invest $500–$1,500 in health testing per parent can charge 25–40% more per puppy. For a litter of 6, that's thousands of additional revenue from a few hundred in testing costs. More importantly, it attracts educated buyers who care about longevity and are willing to pay for quality.
Pet vs. breeding rights — have a clear policy
Most responsible breeders sell the majority of puppies as pets on a spay/neuter contract, with a select few offered with breeding rights to approved homes at a premium. This protects your reputation — you don't want your lines bred irresponsibly. Make your policy clear on your website and in your contract.
Don't race to the bottom
Underpricing puppies doesn't just lose you money — it attracts impulse buyers who may not be prepared for the commitment. Serious puppy buyers expect to pay a fair price and are actually suspicious of cheap puppies from "health-tested" parents. Price fairly, explain your costs, and let the quality of your program speak for itself.
Related pricing & planning tools
Litter Cost Calculator
Calculate the true cost of raising a litter — your break-even price starts here.
Calculate costs →
Stud Fee Calculator
Figure out what to charge for stud services based on health testing, titles, and demand.
Calculate stud fee →
Puppy Sale Contract Generator
Generate a printable contract with your pricing, health guarantee, and terms.
Generate contract →
Puppy pricing FAQs
How much should I sell my puppies for?
Puppy pricing depends on your breed, the quality of health testing and titles behind the litter, your region, and whether puppies are sold as pets or with breeding rights. At minimum, your price should cover all litter costs (typically $2,000–$8,000+) divided by the number of puppies. Most responsible breeders price 25–50% above break-even to account for their time. Use this calculator alongside our Litter Cost Calculator for precise numbers.
Why do some breeders charge more for breeding rights?
A puppy sold with full breeding rights means the buyer can register future litters. This is more valuable because the buyer profits from the genetics you invested in — health testing, titles, pedigree research. The breeding rights premium (typically 30–60% over pet price) reflects that investment. Most breeders sell the majority of puppies on pet/spay-neuter contracts and only offer breeding rights to vetted, approved homes.
Should I charge more for certain colors or genders?
Some breeders charge more for rare or desirable coat colors (e.g., merle Aussies, blue French Bulldogs). This is common but controversial — responsible breeders prioritize health and temperament over color. Gender-based pricing is less common, though female puppies sometimes command slight premiums due to breeding demand. If you charge more for color, be transparent about it.
How much do French Bulldog puppies cost?
French Bulldog puppies from health-tested, titled parents typically sell for $2,500–$4,500 for pet homes and $4,000–$7,000+ with breeding rights. Frenchies are among the most expensive breeds to produce due to frequent C-sections, AI costs, and small litter sizes (2–4 puppies). Puppies priced under $1,500 are a significant red flag for health testing shortcuts.
Why is there such a big price range for the same breed?
The range reflects real market variation. A Lab from untested parents in a rural area might sell for $800, while a Lab from OFA-tested, champion parents in a major city might sell for $2,500+. Health testing, titles, breeder reputation, region, and current demand all influence where a specific puppy falls in the range. The calculator helps you identify where your puppies should be positioned.
Is it okay to price puppies below my costs?
Pricing below cost is unsustainable and not recommended. If your costs consistently exceed what your market will pay, it may indicate that your breed's market doesn't support the level of investment you're making — or that your costs need optimization. Sometimes breeders accept a loss on a specific litter (unexpected vet costs, small litter), but this shouldn't be the norm. Use the Litter Cost Calculator to understand your true costs first.